![](http://tarurituals.com/cdn/shop/files/VueVacations_Banner_d717b5f7-fadf-423e-84ed-70074a7f3823_{width}x.png?v=1671083889)
![](http://tarurituals.com/cdn/shop/files/VUE_MOBILE_7985689a-6af9-490d-9550-7654471f24c6_{width}x.png?v=1671083746)
Vue Vacations is a 5-star luxury vacation home rental company located in Coachella Valley. Each residence is meticulously designed and decorated to encompass world-class amenities for guests and events.
Services
Branding + Identity
Custom Icon Design
Website Design
Creative Direction
Brand Voice
![](http://tarurituals.com/cdn/shop/files/vue-mock-2_{width}x.jpg?v=1668030054)
![](http://tarurituals.com/cdn/shop/files/vue-vacations-carousel_{width}x.jpg?v=1668030057)
![](http://tarurituals.com/cdn/shop/files/VUE1_{width}x.png?v=1671084139)
![](http://tarurituals.com/cdn/shop/files/VUE6_500d5c99-8474-4bb7-9d0f-cba6dbc65ae2_{width}x.png?v=1671086476)
![](http://tarurituals.com/cdn/shop/files/VUE3_{width}x.png?v=1671084275)
![](http://tarurituals.com/cdn/shop/files/VV-Main-Logo-Olive_{width}x.jpg?v=1668030423)
![](http://tarurituals.com/cdn/shop/files/VV-Palm-Leaves-100_{width}x.jpg?v=1668186383)
![](http://tarurituals.com/cdn/shop/files/roberto-nickson-YCW4BEhKluw-unsplash_{width}x.jpg?v=1668186344)
BRAND INTENTION
Founders Loka and Liz were looking to completely revamp their luxury vacation rental company, Vue Vacations. After exploring a few different design options, we landed on a unique aesthetic that was perfect for the Coachella Valley: desert oasis chic. We delightfully moved away from their previous pink palette and crafted a new design language that stayed true to their roots while bringing in something fresh and inviting.
![](http://tarurituals.com/cdn/shop/files/VV-Color-Palette_{width}x.jpg?v=1668816212)
![](http://tarurituals.com/cdn/shop/files/LEAF2_{width}x.png?v=1671085746)
![](http://tarurituals.com/cdn/shop/files/Vue_Three_Phones_c7f782e2-7e83-42d3-871c-fa743261e159_{width}x.png?v=1671086605)
![](http://tarurituals.com/cdn/shop/files/VUE6_{width}x.png?v=1671085322)
Tone